Nowhere Fast

IF I LIVED IN LONDON I WOULD GO AND SEE...

Saam Farahman's 'physical music video' - an experimental three-dimensional interpretation of The xx's acclaimed album xx at The Vinyl Factory in London.

"Music videos are a 2D visual interpretation of a song. We are interested in creating spaces that exist as a 3D physical interpretation of a song or an album, and that is what we have created for the album xx. It shares sensibilities with art installations but it should not be considered in this context. It is in essence a physical music video, a looping shrine to the album that you cannot compress, send or turn off."

"The xx are the perfect ambassadors for the medium. Their music is mesmerising, and deeply physically affecting."

xx: A Sculpture of the Album is installed at The Vinyl Factory (access via Phonica Records, 51 Poland Street, W1).

Until Tuesday 12th January. 

11.30am - 7.30pm daily.

Entrance is free.